Use Customer Lifetime Value to Predict Customer Equity

 

About BlueHorizon™

BlueHorizon™ is the first tool developed to use Customer Lifetime Value prediction to show future Customer Equity (CE) for fast-moving consumer goods (FMCG).

 

Forecasting future sales accurately can be difficult when manufacturers and retailers don’t know if a consumer will purchase a product again.  However, FMCG companies and retailers collect transaction level data that can be used in the BlueHorizon™ system to go beyond historical information, such as sales and market share, to predict future customer equity over time.  Predictions about customer equity can aid in understanding whether marketing tactics (e.g. coupons, promotions) are working to increase or erode customer equity for a brand.

 

Do you have fast-moving consumer goods?  Can you provide transaction level data? Do you want to predict how marketing strategies might affect future customer equity?  If you answered yes to these questions, then fill out an application to be considered for inclusion in our commercial testing. to be considered for inclusion in our commercial testing.  BlueHorizon™ was pilot-tested with members of the Marketing Accountability Standards Board, and will next conduct commercial testing.