BluePrint™ is a social media analytics and measurement platform that uses people and computers to measure a product, service or company’s influence in social media networks. Businesses can measure reach, sentiment and purchase intent as well as identify specific insights that can be used for product development, targeting audiences, learning buying behavior, and identifying influencers.
More than a free, web-based dashboard tool, BluePrint™ goes beyond counting and pie charts to show longitudinal trends and statistical analysis. Whether your media coverage is bountiful or limited, BluePrint™ displays information for users to understand strategic and tactical adjustments. Customers can also use BluePrint™ insights for product development and benchmarking against competitors.
Contact us for more information on how BluePrint™ can help your communication and social media efforts.
BluePrint™ was developed by Blue Marble Enterprises as part of the BlueVision® media measurement system, which has been used by communication departments and public relation agencies worldwide for more than 20 years.