This blog will be a resource for all who need to learn about media measurement, from basic to advanced measurement concepts. We hope that you will feel free to ask questions or start a conversation with us. We will try to answer and educate when you need an expert. We’ll help you be the best at measuring your media successes.
Communications professionals continue to need to measure and validate their work. Qualitative and quantitative measurements are more important than ever before. Social platforms offer us raw data that can be used to study what works, test and learn and engage consumers as no other media channel has done before.
Blue Marble remains committed to the science of traditional and social media measurement. Our mission includes the development of technology that puts data, outcomes and insights into your hands.