50% of people say that their strategy is too hard to measure.
It’s not much of a strategy if that’s true. It’s been interesting to watch PR pros in the last decade. Social media insisted you be short and direct with messages. (My blog articles are usually under 300 words for you.) You should also be short and direct when you ask, “What does success look like?” Your strategy has a tangible outcome. It’s not about trying, it’s about doing. The outcomes are measurable but you might need to collaborate to demonstrate your valuable part in the success. That’s where some of you get overwhelmed. We can help. Continue reading